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Not Just A Princess®

Smashing Career Stereotypes for Girls

Thanks to Taylor Wimpey for their sponsorship of this new Little Builders t-shirt!


I'm Jen. I live in Oxfordshire in the UK with my husband Ed,  our daughters Rosie and Georgia and our dog Leo. I started Not Just a Princess after being disappointed at the range of clothing available for girls and how the messaging limited their beliefs about themselves and what they could be as they grow up. 

To achieve our mission to smash career stereotypes we do two things:

1. Source and share real women's career stories.

2. Create aspirational organic t-shirts for girls which directly challenge the usual messages they hear.

Doing no.2 funds our ability to do no.1, and directly supports the work of our charity partner.

Read more about Our Story here.


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