November 23, 2019

We are very excited to announce our partnership with Taylor Wimpey Oxfordshire. Taylor Wimpey are one of the UK's largest residential developers. They are proud to represent responsible development and are committed to working with local people and communities.

As part of their support for Not...

January 23, 2019

Written by: Sophie Cameron

Beating yourself up seems to be a modern day requirement of parenting. I’m sure we’re better than previous generations at highlighting our failings as parents, and we’re equally quick to blame TV shows, technology, big brands and society as a whole for the blots on ou...

December 6, 2018

Charlie has a 3 year old son, Isaac. She was aware of the work Not Just a Princess was doing for girls but as the mum of a 3 year old boy wasn't sure it was particularly relevant to her.

Charlie and her husband, Matt, had always been keen to teach Isaac the importance of gender equality, or in...

October 15, 2018

We're delighted to announce the official launch of Not Just A Princess®.

This evening we held our launch event in Old Street, London, where attendees included some of our website contributors, our charity Partner, Inspiring Girls International, representatives from the Government Equalities Off...

October 10, 2018

The Power of Words

 Have you ever wondered about the differences between girls and boys clothes? I hadn't until I had a girl and walked between the clothes and toy aisles, wondering why on earth the messages and images were so radically different. It's not just about fairies and tractors - alth...

September 24, 2018

Why Disney need to write a part 2: Belle's full story

August 22, 2018

Want to get behind our cause and share your #notjustaprincess story?

Here are a few of our favourite references for you to find out more.

Why Feminism is Good For Everyone - Men Included: Michael Kimmel

Our favourite quote from this one is "privilege is invisible to those who have it".


July 12, 2018

Ever since starting conversations about this business I have been asked if I hate pink, or dresses, or princess crowns. Every time the answer is the same.

I only want to offer an alternative.

I love pink, though sadly it doesn't suit me too well so I don't wear a lot of it. But I wear dress...

June 5, 2018

Can we really have it all? Career, full on earth motherhood, wife etc etc the roles and titles just go on. As a Mum and a careerist, I often contemplate whether we can truly have ‘it all’ and be happy in our work/life balance. Nothing is perfect for sure, but is it a myth that’s pumped into us...

May 14, 2018

It’s easy to think there’s no harm in dressing our children in slogans, or even certain colours and styles of clothing. They’re only small - they probably don’t even know what the words on their t-shirt say.

But if clothes are an expression of who we are - then when we’re little, clothes are an...

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