Why Words Matter
The Power of Words Have you ever wondered about the differences between girls and boys clothes? I hadn't until I had a girl and walked...
We Don't Hate Pink
Ever since starting conversations about this business I have been asked if I hate pink, or dresses, or princess crowns. Every time the...
Why is What Our Children Wear Important?
It’s easy to think there’s no harm in dressing our children in slogans, or even certain colours and styles of clothing. They’re only...
